This Privacy Policy explains how Farmer Media, LLC d/b/a RelayLeads ("RelayLeads," "we," "us") collects, uses, and protects information in connection with the RelayLeads platform and the websites, applications, and communications we operate, including SMS text messaging.

1Scope & our role

RelayLeads provides a platform that businesses ("Clients") use to capture leads, schedule services, and communicate with their own customers. Our handling of information falls into two roles:

• As a service provider (processor). When we process information about a Client's customers and leads on that Client's behalf, the Client directs how that information is used. The Client is responsible for its own privacy practices and for obtaining any required consents from its customers.
• As a controller. For information about our Clients and visitors to our own sites, and for operating and securing the platform, we determine how information is used and this Policy governs directly.

2Information we collect

Information you provide

• Account information — name, business name, email, phone, and billing details when a Client signs up or manages a subscription.
• Lead and booking information — when an individual submits a form or books a service through a Client's RelayLeads-powered page, we process the name, phone number, service address, and request details on that Client's behalf.
• Communications — information in messages you send us, including support requests.

Information collected automatically

• Usage and device data — pages viewed, approximate location derived from IP, browser and device type, and similar diagnostic data used to operate and secure the service.
• Cookies — strictly necessary cookies to run the service, and, only where permitted, limited analytics. We honor your cookie choices where applicable.

3How we use information

We use information to:

• provide, maintain, and improve the platform and its features;
• process bookings, deliver service-related notifications, and respond to requests;
• process payments through third-party payment processors;
• secure the platform, prevent fraud and abuse, and enforce our terms;
• comply with legal obligations.

We do not use a Client's lead or customer data for our own marketing, and we do not sell personal information.

5How we share information

We share information only as needed to run the service:

• Service providers / subprocessors — infrastructure, communications, and payment providers that perform services for us under contract (for example, hosting, SMS/email delivery, and payment processing). They may use the information only to provide those services.
• With our Clients — lead and booking information is made available to the Client the individual is engaging with.
• Legal and safety — where required by law, or to protect rights, safety, and the integrity of the service.
• Business transfers — in connection with a merger, acquisition, or sale of assets, subject to this Policy.

We do not sell personal information.

6Data retention

We keep information only as long as needed for the purposes described here. Lead information that does not convert is held on a limited, time-bound basis (currently up to 60 days) and then expires automatically. Account and transaction records are retained as required to operate the service and meet legal, accounting, and security obligations. A Client may request deletion of a specific individual's information, which we remove from the relevant systems.

7Security

We use technical and organizational measures designed to protect information, including encryption of sensitive fields in transit and at rest, access controls, and isolation of each Client's data. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8Your choices & rights

Depending on where you live, you may have rights to access, correct, delete, or restrict the use of your personal information, and to opt out of certain processing. For information RelayLeads processes on a Client's behalf, please direct requests to that Client; we will assist them in responding. To exercise rights for information we control, contact us using the details below. You can opt out of SMS at any time by replying STOP.

9Children's privacy

The platform is intended for businesses and adults. We do not knowingly collect personal information from children under 13 (or the age defined by local law). If you believe a child has provided information, contact us and we will delete it.

10Changes to this policy

We may update this Policy from time to time. When we do, we will revise the "Last updated" date above and, where appropriate, provide additional notice. The version at this address is always the current one.

11Contact us

Questions about this Policy or your information can be directed to:
Farmer Media, LLC d/b/a RelayLeads
1920 Paxton Street, Unit B, Harrisburg, PA 17104
support@relayleads.io